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Flooring industry, from the growth period into the period of development, the changes facing the industry consolidation

Industry growth stage floor

    After several years of market cultivation, floor or derived Dazhong Xiao different development companies, brands, opened between the lower three grades of high school. A good product in the late 90’s, floor paint line shape is the flooring industry, an epoch-making progress. Since then, the end of Su-board wood floor sales, today’s ‘painted panels era’ come off the floor paint products, its quality stability and decorative both a qualitative leap; put an end to the scene in paint room contamination. China floor paint line is the originator of Taiwan Province, including the ‘antique’ flooring, bamboo flooring, bamboo stick bamboo products such as technology and standards, Taiwan will go ahead in the mainland. 98-99 years of flooring industry has begun to discuss “strengthening the floor” product quality standards, also amends the “solid wood floor” standard. Laminate Flooring formal name is “Laminate floor,” At that time, called on strengthening the floor, “laminate flooring” “King Kong board”, and later China Timber Circulation Association Professor Gao Zhihua played a popular name of “strengthening the floor. ”

    In 1999, the whole of China’s flooring industry has entered a dynamic period of development, production and sales rose an annual 30% growth rate. The Year of laminate flooring and solid wood flooring or even exponentially. There are many flooring companies will now miss the pace of this development is always such a growth rate is unrealistic and dangerous. In 2006 is China’s flooring industry, “brand rise of years”, in the year appeared in “China’s solid wood flooring of all – Nanxun,” “China’s Du Laminate Flooring – Changzhou” and “Chinese bamboo flooring of all — – Anji “three floors of regional brands. Of their generation, led to large regional corporate brand promotion, Nanxun of the “World of Friends” and “long-Sheng” is a good example; complete industry chain for the region and sharing of information provides the conditions to enable enterprises to brand management awareness be raised. The rapid development of exhibition industry, need to display platform, “China (Shanghai) International Ground Materials and Pavement Technology Expo” is created with this period, since it has become China’s most famous and largest international exhibition ground material. Flooring brand awareness awakening of China Timber Circulation Association and wood flooring products sponsored by the Committee of the National “solid wood flooring 30″, “solid wood flooring 30″ complement each other. From 2001-2009, through “30″ honor and nurture the many flooring brands to drive the development of the industry.

    Flooring Industry Development Phase

    Economic takeoff in the decorative market, bringing hot, floor composition category of structural changes have taken place in sales in 1999 to strengthen the floor the first time, more than solid wood flooring, in 2007 more than solid wood parquet flooring. Three kinds of flooring market category split: take the popular type of laminated flooring, composite wood flooring tends to the salaried class and the project type, while the wood is toward the high-end consumer market. Compared to the beginning of the original laminate flooring into the country more expensive than solid wood flooring, 10 years of this change was actually an interesting reincarnation. Solid wood bedroom line with environmental protection, consumer attitudes are changing with the times in.

    The past two years has been in the flooring industry, venture capital integration, shuffling with the market adjustment state of upheaval. With Carlyle, Morgan Stanley, Legend Capital, IFC, the Salim Group and other international capital is flooding into the domestic flooring industry, firm size and the injection of the floor rapidly expanding brand awareness in order to “life at home,” “Nature” and “EMC “,” Power Dekor “,” SNAP, “the floor of the most significant.

    The outbreak of the global financial crisis, so that the floor encountered serious difficulties in export-oriented enterprises, ‘an export domestic’ In the absence of mature channels and domestic experience, enterprises and even face closure situation. Like Shanghai Yongle Electric boss Chen into the country, like America’s wage earners, and some flooring companies to specialize in the sale of assets, or OEM for development. Peer competitor into a partner by the owner of the reports are always popping up in the media, newspapers. In general, the situation of market integration a reality, this is actually the mature development of the industry performance, to the financial crisis and contributed to this process.

    Up until today, in 2010 the floor while facing the industry consolidation of the industry is changing, but the overall state of the industry is still relatively good, companies have gradually increased awareness and innovation in the development of the position, many companies have followed a low-carbon footsteps and get affirmation of the parties, I believe that after the storms in 2010 through the floor of the industry will be more eye-catching.
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